How to Increase Order Value: Tips to Get 50%+ of Buyers to Grab Your Order Bump
One of the simplest ways to boost your revenueโwithout spending more on adsโis by increasing your average order value (AOV). And one of the most effective strategies to make it happen is the order bump.
In fact, when done right, order bumps can convert at 30โ50% or higher. That means almost half of your buyers could say โyesโ to spending more, with no extra effort on your end. ๐
Letโs dive into how you can make your order bumps irresistible.
๐ก What Is an Order Bump?
An order bump is a small add-on product that your customer can add to their cart with just one click during checkout.
Think of it like the chocolate bar at the grocery store checkoutโlow effort, low price, but hard to resist.
Examples of order bumps:
Selling physical products sounds cool, but:
A workbook or checklist that complements your main course.
A bonus video training that goes deeper on one module.
An extended warranty or priority support for a product.
A bundle discount for buying a related item.
โ Why Order Bumps Work So Well
Perfect Timing โ Customers are already in buying mode.
Low Commitment โ Small add-ons (usually $7โ$47) feel like no-brainers.
High Relevance โ It complements, not distracts, from the main offer.
๐ฅ Want 50%+ of buyers to grab your order bump?
โ
Make it a perfect complement to your main offer.
If they bought X, your bump solves the โnext step.โ
โ
Keep it low-ticket ($7โ$47).
Impulse-buy pricing = zero friction.
โ
Position it as a shortcut.
Templates, checklists, scripts, or โdone-for-youโ tools = irresistible.
๐ Craft a bump they canโt resist.
Thatโs how you turn 1 buyer into 1.5x revenue โ instantly.
The No-Brainer Order Bump Formula with Samplesโก :
Main Offer โ Order Bump = Shortcut / Next Step / Convenience
1. The Shortcut Formula
๐ Take what they just bought and give them the faster, easier version.
Health & Wellness:
Main Offer: $27 โClean Eating Recipe eBookโ
Order Bump: $17 7-Day Done-for-You Meal Plan + Grocery List (PDF)
Marketing:
Main Offer: $47 โEmail Marketing Starter Guideโ
Order Bump: $19 20 Fill-in-the-Blank Email Templates
2. The Next Step Formula
๐ Anticipate the very next problem theyโll face after buying.
Parenting/Kids:
Main Offer: $27 โPrintable Kidsโ Activity Bundleโ
Order Bump: $9 Screen-Free Daily Routine Chart (PDF)
Wellness:
Main Offer: $37 โMindfulness for Beginners Guideโ
Order Bump: $17 10 Guided Audio Meditations (MP3)
3. The Convenience Formula
๐ Package your offer into a quicker, portable, or ready-to-use format.
Marketing/Business:
Main Offer: $47 โInstagram Growth Blueprintโ
Order Bump: $17 30 Days of Pre-Written Captions (Copy/Paste PDF)
Health:
Main Offer: $27 โHome Workout Plan eBookโ
Order Bump: $12 Printable Daily Workout Tracker (PDF)
4. The Done-For-You Formula
๐ Take the knowledge you teach and sell the ready-to-use version.
Marketing:
Main Offer: โ$47 Webinar Training: Write a High-Converting Sales Pageโ
Order Bump: $27 Pre-Written Sales Page Template
Kids/Parenting:
Main Offer: $27 โPositive Parenting Guideโ
Order Bump: $17 Printable Affirmation Cards for Kids (PDF)
5. The Upgrade Formula
๐ Offer a premium/expanded variation of what they just bought or Expand the main offer with bonus digital assets.
Wellness:
Main Offer: $37 Meditation & Mindfulness Starter Kit
Order Bump: $17 โ10 Guided Audio Meditations You Can Use Tonightโ
Or:
Main Offer: $29 โYoga for Beginners eBookโ
Order Bump: $9 Bonus Pack: 5 Quick Yoga Flows (PDF + Video)
๐ One of my funnel checkout pages (see it live- click on the image):
Main Offer: $27 โTRIPWIRE + HOMEPAGE FUNNEL BUNDLEโ
Order Bump: $8 "Pre-Written Email Campaign for Systeme io (one-click install)"
๐กKey Rules for No-Brainer Order Bumps:
โ
Keep it low-ticket ($7โ$47)
โ
Make it directly relevant to the main offer to have 50% + conversions
โ
Position it as the โobvious add-onโ โ a shortcut, upgrade, or quick win
๐ The Bottom Line
Order bumps are one of the easiest revenue multipliers you can add to your funnel. They donโt require extra traffic, complex strategies, or new productsโjust a smart add-on at the right time.
If 50% of your buyers take the bump, your profits could skyrocket without spending an extra dollar on ads.
๐ Next Step:
Set up your first order bump today inside Systeme.io or your favorite funnel builderโand watch your average order value grow.
Want a funnel that already has it all โ from sales page to checkout, order bump, and upsell โ professionally designed and ready to convert? ๐
๐๏ธ Helpful Tools & Templates
๐๏ธ Helpful Tools & Templates:
๐ฉ Email Header Templates (for beautiful branded emails)
๐ผ๏ธ Canva Webinar Slide Deck (perfect for digital offers)
๐ Sales Funnel Template (long-form + checkout)
โก Tripwire Funnel (great for low-ticket lead conversions)
๐ Visit the Template Shop โ everything is beginner-friendly and designed to actually get launched.
If you found this helpful, share it with someone who needs to hear it!
๐๏ธ Affiliate Disclaimer
Some of the links on this page are affiliate links, which means I may earn a small commission if you choose to purchase through them โ at no extra cost to you. I only recommend tools and programs Iโve personally used and believe in. Your support helps me keep creating helpful content for beginners like you. ๐
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